Last year, we told you about the success of National Reframing Initiative partner Illinois Partners for Human Service’s digital marketing campaign, “Our Shared Human Story” (OSHS). OSHS “is a campaign aimed at increasing awareness of the sector and changing public perception of human services.” Illinois Partners, a statewide coalition of over 800 human service organizations, […]

Earlier this month, the Administration released its Fiscal Year 2021 budget with expected funding cuts to several human service programs, including the Supplemental Nutrition Assistance Program (SNAP) and Medicaid, as well as eliminating funding for others such as after school programs and the Community Development Block Grant. And expectedly, media headlines followed citing decreased funding […]

As readers know, we’re always excited to see examples of reframing in action. So we were thrilled to learn about a new podcast series, The Brain Architects, from the Center on the Developing Child at Harvard University. The Center, among other organizations, has long supported the FrameWorks Institute’s research on communications strategies for early childhood […]

Increasingly, philanthropic and government partners are recognizing the true value that human service organizations provide to our communities by building everyone’s well-being. One of the latest instances is observed by Susan Dreyfus, president and CEO of the Alliance for Strong Families and Communities, in a December 18, 2019 “Commentary: Strengthening Human Services Community-Based Organizations” in […]

Harmful cultural models — or inaccurate “deeply held understandings that motivate thought and behavior in largely unconscious and automatic ways” — can influence policymakers’ application of harsh requirements that limit access to programs such as hunger prevention. The start of state legislative sessions offers an opportunity to provide reframed messages that background those unproductive models, […]