As we enter the final weeks of the 2016 election season, we draw your attention to Nonprofit Quarterly’s recent webinar, Reframing Social Issues Before, During, and After an Election: An Essential Guide for 501c(3) Communicators. In this timely presentation, Julie Sweetland, Vice President for Strategy and Innovation at FrameWorks Institute, identifies the dominant narratives in […]

The human service sector plays an integral role in creating a vibrant, thriving society. Yet each year we find ourselves having to make the case, all over again, for critical funding and better policies, while competing for limited and insufficient resources, attention, and investment. The power of reframing is that it helps us tell our […]

This week, we share the recent reframing efforts of One Voice Central Texas, a coalition of nearly 100 health and human service organizations serving Austin and surrounding counties. In April of this year, Ilsa Flanagan conducted a day-long workshop on reframing human services for members and partners of the coalition. The participants enthusiastically embraced what […]

The Building Well-Being Narrative for human services is demonstrated to improve the public’s understanding and support for the full range of the sector’s work. As important as the narrative is itself, there are additional storytelling components that impact how an audience will translate a message. In the last newsletter, we talked about some specific phrases […]

In a recent newsletter, we identified communication tips from FrameWorks Institute that can help the human service sector make the most of the new narrative. In addition to using the new frame, there are also words that we know are unproductive and can often invoke those cultural models the research shows undermine our best intentions. […]