The goal of the National Reframing Initiative is to build public understanding and support for the broader human service sector. We know through the FrameWorks Institute’s extensive research that the Building Well-Being Narrative achieves this by helping people see the societal benefits of the sector’s collective work across the lifespan, from advocacy and research, to […]

Happy New Year to the National Reframing Human Services Network! As our sector looks to the year ahead of us, we know how important it will be to effectively engage the public as vocal advocates for human services. Fortunately, we spent 2016 preparing for this moment. We thought we would share some key highlights from […]

It’s been exactly one month since the 2016 campaign season reached its conclusion. During this transition period, the human services sector finds itself regrouping and developing strategies to ensure that there is an ongoing commitment to the policies and programs that build well-being in communities across the country. Engaging the public as allies and active […]

Why Not Tell Episodic Stories? In the last newsletter, we discussed the ways that “episodic” storytelling can limit the human service sector’s ability to engage the public in the policy and systems solutions to the challenges we address. Common examples of episodic storytelling in our sector include spotlighting individuals who have either been helped by […]

The National Reframing Initiative seeks to build Americans’ understanding of the human service sector and build public will for policy and systems solutions to the challenges it addresses. The FrameWorks Institute’s communications research shows us that using the Building Well-Being Narrative is quite effective in building a more expansive, more accurate view of the human […]