“A Call to Action for Human Service Advocates: If You Want a Different Result, Tell a Different Story,” by Lee Sherman, President and CEO of the National Human Services Assembly, and Bridget Gavaghan, Director of the National Reframing Initiative, in the September 3, 2018 Philanthropy Journal, argues for broad-based adoption of reframing. Human services build […]

“Lawmakers, Ask Human-Service Experts About New Approaches on Federal Programs,” an opinion column by National Human Services Assembly CEO Lee Sherman in the August 15, 2018 issue of The Chronicle of Philanthropy, explains how parts of the Administration’s June proposal, “Delivering Government Solutions in the 21st Century,” reflect, and would reinforce, public misperceptions of human […]

The Philanthropy Journal recently published a feature on the National Human Services Assembly and our National Reframing Human Services Initiative. The piece details the history of the initiative and the ongoing need for reframing, along with exploring a few of our lessons learned and some thoughts on implementation of the researched-based communications strategy. Below is […]

Facts matter and data has become ubiquitous in editorials, brochures, social media posts, websites, and other products. We in the human service sector tend to use numbers as advocacy tools, to portray the needs of our constituencies and communities, and to share the scope of our programs. Unfortunately, these common uses of data often fail […]

True reframing integration means weaving the approach into the fabric of your organization, making it automatic and easier to adopt for staff now and in the future. Beyond simply reframing specific content, sustainability is achieved when reframing is established as the lens through which to make communications, development, and policy decisions across the organization. One […]